Professional. Informative. Visually engaging. These watch words guided the creative process behind this piece. This brochure was produced as part of a larger re-branding effort at the university. The elaborate design is intended to make audiences want to retain the piece for display, thus effectively marketing A&M beyond the first person handed the brochure. Given the number of reactions such as “Can I keep this?” or “Oh, can I have one of these?”, this goal was met.